With this project, I got to reconnect with a great client, the Association of Public Health Laboratories (APHL), whom I had the pleasure to work with before on an explainer video. They turned to video once again to raise public awareness on the daily fight that APHL battles against emerging infectious diseases. This was a fun, artistic treat to dive back into the animated world we created before and expand upon the community.
In this video’s scenario, they wanted to amp up the drama just a bit (think Law and Order). This brought an interesting challenge to the concept art – to alter the character and environments enough to set the right tone, while keeping the style consistent enough that it looked like the same world from the overview video.
CONCEPT DEVELOPMENT ARTWORK:
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