The Association for Public Health Laboratories (APHL) was looking for a way to increase public awareness about their impact on people’s everyday lives. APHL turned to Digital Bard to create a brief explainer video to share a few of the many situations they play a part in.
Considering APHL handles some scary situations, they were looking to portray a community in a style that was both light and friendly, without being childish. The character cast also included the laboratorians, so when it came to character design it was important to accurately show the technical details, such as the length of their coats, safety glasses, and the well-known purple color of their gloves.
Concept Art: Angela Ashbaugh
Final illustrations: Angela Ashbaugh & Meghan Boehman
Animation: Sam Tressler