This was an exciting collaboration project between Digital Bard and James Hersick from Rocketfuel, resulting in a cheerful and encouraging Asthma commercial for the University of Maryland and Kohl’s Cares.
James Hersick provided Digital Bard with all of the illustrations and I had the so much fun getting to animate them! I loved the playfulness that we got to emphasize in this commercial and the sweet and talented kids from the YMCA of Frederick County did a marvelous job with the voice-over.
This particular commercial presented an opportunity to lean towards a more cartoony style of animation, with lots of squash and stretch accompanied by some bouncy sound effects.
This commercial is part of a marketing campaign and supplements a variety of print and community awareness advertising.